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Reflections on Marketing in a Context of Digitalization and Artificial Intelligence: Book Tribute to Wagner A. Kamakura

This book is an academic and personal tribute to Professor Wagner A. Kamakura, Doctor Honoris Causa of the University of Granada, a highly respected scholar in economics, business, and marketing, and someone closely connected to our university for almost two decades. His passing in 2025 represents an enormous loss but also leaves us with the responsibility to preserve and carry forward his
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Publisher
Editorial Universidad de Granada
Keywords
Artificial Inteligence; Marketing; Digitalization; tribute; Wagner; Kamakura; era digital; business intelligence; digital age; marketing research; economics; academic tribute book; Wagner A. Kamakura; University of Granada; Universidad de Granada; Editorial Universidad de Granada; University; universidad; reflections on marketing; digital transformation; business; artificial intelligence in business; marketing in the context of AI; digital business innovation; market analysis; marketing theory; business administration; applied economics; marketing scholarship; international marketing research
ISBN
9788433877772
DOI
Collection
Year
17/06/2026
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Knowledge areas
CIENCIAS SOCIALES Y JURÍDICAS::CIENCIAS EMPRESARIALES::Organización de Empresas
Edition number
1ª Edición
License
Publication language
inglés
Resource type
Divulgación
Usage rights
acceso abierto
Descripción financiación
Handle (URI)
https://pepa.une.es/handle/123456789/82103
Book website (Publisher)
https://editorial.ugr.es/libro/reflections-on-marketing-in-a-context-of-digitalization-and-artificial-intelligence_139704/
On UNEBOOK
http://www.unebook.es/?isbn=9788433877772
Open access publication date
17/06/2026
Agradecimientos
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